The Proaxis Lead Generation Program »

Building a pipeline of high quality sales leads is essential for any business. The process of identifying the right point of contact (RPC) is often an unevaluated process but doing this right is crucial to the success of the total sales process.

Usually people simply buy a list or database of contacts fitting the target group description. But unless you are very careful about validating the quality of the data this will often end up being very costly with poor sales results at the end. Most databases are of poor quality and are not automatically updated when people change jobs.

If you start off with a poor quality database, you will be spending a lot of your time and effort creating interest for your product or service to people who are not the RPC (or the RPC you are trying to reach may not even be employed in the company any more). We have found that if you spend more time and effort initially in identifying the Right Point of Contact, the conversion rate in the sales process will increase significantly later on and so does the overall ROI. When building volume sales, the most expensive phase is in fact the phase where you identify the RPC. The cost per lead may be low but because you are handling a large number of leads the accumulated cost is substantial.

How do we make a difference to your business »

There is no simple one-fits-all solution in identifying RPC for any product or service. Depending on the product, the market, the industry and the complexity of the sales process, you need to develop a method that works for you. The model often requires labor-intensive investigations, so you have to be creative in order not to take on too much cost.

At Proaxis we have employed a team of experienced Web researchers who use a broad verity of networks and tools to identify the name and contact details of the Right Point of Contacts. We verify online data by the use of Social Business Networks, email marketing and Outbound calls.

For each of our Client project we use a mix of the above tools and methods in order to be able to scale the number of high quality RPC at the lowest possible cost.

What do you get from us »

Based on your segment specifications we deliver a list of RPC’s with the following quality:

๏Up-to-date name, title and contact details
๏Plus a 100 % validation guarantee*

*If any of the data that we deliver to you is not valid or up to date, we will deliver new and up to d

ate data with out any additional charges.

Our compensation model »

To get started we need to define the target group and work out the best way to collect and verify data. You will pay a small start up fee and then you will simply compensate us on a per RPC basis.

Interested in an online quote? Click here and we will get back to you within 24hours.